The marketing concentration provides candidates with the appropriate skills and requirements needed to qualify for marketing jobs. This program is ideal for candidates working in this field as they can use their newly-acquired educational skills for progression into managerial roles. Marketing professionals are greatly in demand, and a career in marketing can be very rewarding in terms of job satisfaction and monetary compensation. The industrialization of the Arab countries, along with tremendous growth in business activity require that there be professionals to help move the products and services to their intended recipients.